So another strategy I have learned is the use of branding and selling something other than your product such as an emotion. This might be a little confusing so let me provide you with an example.
Coca-Cola Company sells happiness. If you've watched coke ads, you've probably seen people full of joy and happiness taking a sip of that cold sugary drink. You probably won’t find an advertisement selling the actual drink. By selling an experience of happiness, Coco-Cola sells its product- the cold sugary drink automatically.
Brands are based on experiences. Experiences are the feelings that the consumer have about how a product will help them achieve their goal.
So let’s take the same example of Coco-Cola. Everyone wants to feel happy. By the consumption of Coco-Cola, the customers feel good about themselves.
I don’t know about you but when I’m trying to avoid drinks and I go to a party and see all of my friends enjoying a can of coke, I say why not. I’ve done that countless times. Why? Because they seem to be enjoying themselves with that can of coca-cola. And I want to join in on the fun.
So before I go, I’ll leave you with one thought, sell experiences rather than material.
Queen Mah Noor